Dr. Menke breaks down the psychology of decision making and why we choose certain decisions over others! How do we make the right decision? and more importantly, how do we KNOW that it’s the RIGHT decision?
Susan is a Behavioral Economist in Chicago Illinois. She studied the decision-making processes of stock market investors in Shanghai China for her dissertation in the 1990’s. Since then she has been working with financial services institutions and advertising agencies using Behavioral Economics to enhance their marketing efforts.