The Triune model of the brain states that we have three brains, The new brain, the middle Brain and the reptilian brain. The new brain is what makes us human. In making decisions, the new brain is just an influencer, it has one vote but not the boss. The second layer, the middle brain processes the emotion of the decision, while the reptilian brain, the most ancient part of the brain makes the decision. If you can speak to the reptilian brain, people would understand you better and accept your idea.
Join us as we explore, what is the triune brain? Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.
Neuromarketing is the next evolution of tools to improve the effectiveness of influencing messages. SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision-making part of your customer’s brain with a unique, award-winning, science-based NeuroMap.